The Republican National Committee has launched into a new business – that of clothing Sarah Palin. McCain’s surprise pick apparently didn’t have the panache required to be seen on the campaign trail and left the powers-that-be wondering how to snazz up the Wasilla hockey mom.
In several high-powered and high-priced shopping sprees, the RNC whipped out over $150,000 to doll up the former Alaska beauty queen with dashing duds including a whopping $75,062 shopping spree at Neiman Marcus in Minneapolis, one for $49,425 from Saks Fifth Avenue, $4,902 at Atelier, a stylish men’s store, and even a $92 romper and matching hat with ears for baby Trig at Pacifier, a Minneapolis baby store.
Of course, the RNC justifies the expenditures by alleging that Palin has to look vice presidential and that look requires shedding the hockey mom, Joe six-pack image and replacing it with the suave, polished image of a politician.
Didn’t take the hockey mom long to morph into the haute couture mom. Of course the other candidates spend tons of money on their appearance, but Palin has made it a crusade to project that down-home, folksy, just-your-average, hockey “mom” image. Yep, nothing like Neiman Marcus and Saks Fifth Avenue to shout main street USA.