I have to give McCain credit – he has pulled a classic “bait and switch” tactic in the political arena that is usually reserved for use by businesses. In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, then reveals to potential customers that the advertised good is not available but that a substitute is.
The goal of the bait-and-switch is to convince some buyers to purchase the substitute good as a means of avoiding disappointment over not getting the bait, or as a way to recover sunk costs expended to try to obtain the bait. It suggests that the seller will not show the original product or product advertised but instead will demonstrate a more expensive product.
McCain has little substance to his campaign, and he has admitted he doesn’t know much about the economy – the number one issue for most Americans.
So, in order to distract from the pressing issues of the day, McCain, in an unexpected move designed to throw Obama and the Democrats off-task, appoints an unknown governor from a state with less population than a number of U.S. cities including Indianapolis, Indiana. Not only is she a governor of a sparsely-populated state, but her husband belonged to the Alaska Independence Party which advocated becoming a separate nation.
The Republicans – as did many Democrats – found it outrageous that Obama had been and was affiliated with a minister who spouts hate, but Republicans are now jumping up and down for a governor whose spouse belonged to a party that advocated separating and becoming an independent nation. Seems to me if you are espousing the doctrine of separating from the United States, you certainly don’t like our country very much.
In order to ensure his success with the tactic, McCain has shielded Palin from any degree of questioning. Of course, he wants her along to campaign because her presence accomplishes two things:
1. She draws attention away from McCain which decreases the amount of time he has to answer any real questions about real issues; and,
2. He can keep an eye on her so that she doesn’t show her inexperience in so many of the areas in which she knows very little
Obama has recognized this bait and switch and is now getting back on track to talk to the American people about the real issues of the day. Bait and switch is a fraudulent activity in the business world, and it is just as fraudulent in McCain’s selection of Palin.