I have to give McCain credit – he has pulled a classic “bait and switch” tactic in the political arena that is usually reserved for use by businesses. In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, then reveals to potential customers that the advertised good is not available but that a substitute is.

The goal of the bait-and-switch is to convince some buyers to purchase the substitute good as a means of avoiding disappointment over not getting the bait, or as a way to recover sunk costs expended to try to obtain the bait. It suggests that the seller will not show the original product or product advertised but instead will demonstrate a more expensive product.

McCain has little substance to his campaign, and he has admitted he doesn’t know much about the economy – the number one issue for most Americans.

So, in order to distract from the pressing issues of the day, McCain, in an unexpected move designed to throw Obama and the Democrats off-task, appoints an unknown governor from a state with less population than a number of U.S. cities including Indianapolis, Indiana. Not only is she a governor of a sparsely-populated state, but her husband belonged to the Alaska Independence Party which advocated becoming a separate nation.

The Republicans – as did many Democrats – found it outrageous that Obama had been and was affiliated with a minister who spouts hate, but Republicans are now jumping up and down for a governor whose spouse belonged to a party that advocated separating and becoming an independent nation. Seems to me if you are espousing the doctrine of separating from the United States, you certainly don’t like our country very much.

In order to ensure his success with the tactic, McCain has shielded Palin from any degree of questioning. Of course, he wants her along to campaign because her presence accomplishes two things:

1. She draws attention away from McCain which decreases the amount of time he has to answer any real questions about real issues; and,

2. He can keep an eye on her so that she doesn’t show her inexperience in so many of the areas in which she knows very little

Obama has recognized this bait and switch and is now getting back on track to talk to the American people about the real issues of the day. Bait and switch is a fraudulent activity in the business world, and it is just as fraudulent in McCain’s selection of Palin.


About Charlotte A. Weybright

I own a home in the historical West Central Neighborhood of Fort Wayne, Indiana. I have four grown sons and nine grandchildren - four grandsons and five granddaughters. I love to work on my home, and I enjoy crafts of all types. But, most of all, I enjoy being involved in political and community issues.
This entry was posted in Barack Obama, Democrats, Republican Party, U.S. Presidency and tagged , , , . Bookmark the permalink.


  1. michelle2005 says:

    Excellent post. It’s much like the one I did a while back “A Child’s View of Who Should Be President and VP”

    There’s no doubt that Mc Cain does not have the ability to draw in crowds as Palin does. Yet, just like any circus act…once the mystery is revealed, it’s not such a curiosity.

    Your analogy of “Bait & Switch” was brilliant!


  2. Michelle:

    Thanks. I don’t know why it occurred to me, but I just kept thinking about how McCain is trying to deflect attention from himself. I found myself remembering bait and switch tactics I have encountered before.

  3. The best part of the Palin pick (strategically) is that McCain’s opponents (including many in the media) have fallen into the trap of comparing her “inexperience” to Obama’s. And every time, they criticize her, it’s implicitly a worse criticism of him (since he’s at the top of the ticket).

  4. Eric:

    Thanks for visiting. You are right about the comparison, and, at first, I found myself doing the same thing. I focused on the inexperience in a scenario where Palin had to take over for McCain, either due to an illness, injury, or death.

    That thought frightens me. I am much more comfortable with Biden as second in command.

    But Obama is correct in getting back to the issues. I believe McCain would like nothing better than to divert attention from the pressing issues of today and not have to address the economy – which he acknowledges he has little knowledge.

  5. TiredoldTrooper says:

    You gotta hand it to the GOP. Able to take a sows ear and make a silk purse.

    OH, darn. Now someone will accuse me of calling someone a pig when they are really a “pitbull with lipstick” and that’s an OK analogy?

  6. Charlotte your words
    “Obama has recognized this bait and switch and is now getting back on track to talk to the American people about the real issues of the day. Bait and switch is a fraudulent activity in the business world, and it is just as fraudulent in McCain’s selection of Palin.”

    Is obama sticking to the important issues by attacking personaly Mccain because he is unable to use is arms to email? Mostly just because he was beaten and broken for our country. But im sure obama attacking him will fix the economy.

  7. AMS says:

    Excellent article. Thank you.

  8. Clint:

    What a smear. No one has ever attacked McCain for not using his arms. Please provide the link where Obama makes fun of McCain or smears him because of his not being able to use his arms.

    If you are referring to the commercials which note McCain’s computer illiteracy, that has nothing to do with being able to raise your arms above your head. You know as well as I do that typing on a keyboard requires only resting your arms on a desk and flexing the elbows about 60 degrees.

    McCain is simply out-of-touch and old school. He doesn’t care to bother with technology or understand the economy.

    Your attack against Obama is disingenous, and I think you even know it isn’t true. Pretty clever though to have someone on McCain’s campaign take a pretty simple issue and twist it to get a “poor me I am being attacked for my patriotic service” vote for McCain.

  9. Judith says:


    It would be ludicrous to think someone would compare John McCain’s POW injuries to his lack of knowledge of how to use a computer if it weren’t so tragically grasping at straws to keep the personal attacks going! This is important for keeping the voters distracted.

    Let’s encourage discussion of the issues that are important to us! During his 26 years in the Congress, John McCain continuously fought for deregulation of business and our financial system. Even though deregulation during the Reagan presidency caused the Saving and Loan collapse and subsequent bailout, the chairman of the Senate Commerce Committee did not learn from history. Until this week John McCain was saying that he always favored as much deregulation as possible.
    In March of 2007 Barack Obama sent a letter to the Federal Reserve stating that the financial situation regarding lack of oversight of the housing markets/mortgages was dangerous to the U.S. economy. This is an example of Obama’s perceptive skills that will make him an outstanding president!
    A Harvard graduate at the top of his class, Obama will surround himself with knowledgable people who will give information from history as well as using proven economic models. One basic fact is that there must be oversight to all rules of financial transactions, not just name-calling of CEO’s being greedy as John McCain is doing.
    Remember, Phil Grahamm is the author of the deregulation that caused the current financial crisis–the Phil Grahamm that was the cornerstone of the McCain economic advisors!
    Note John McCain’s approach to solving problems–name-calling and sounding tough! Note Barack Obama’s calm presentation of the facts and rational solutions in all areas, not just economic issues.

Comments are closed.