As I watched late-night TV on Channel 15 last night, I noticed something strange. Several times a commercial for “Latta for Congress” was aired followed immediately by a “Kelty for Mayor” commercial.
I thought at first I was not viewing the commercials accurately. I knew Mr. Latta didn’t belong to Indiana, and I didn’t recognize his name in general. When I researched Mr. Latta, he certainly exists; however, he is a candidate for Ohio’s 5th congressional district – the one left vacant by the untimely death of Paul Gillmore. The primary election pits five Republican candidates against two Democrat candidates and is set for November 7, 2007. The special election will be held on December 11, 2007.
So my question is this – why on earth is Matt Kelty tying himself to Bob Latta? Latta is from Ohio, and Hoosiers have absolutely no impact on Latta’s election. And, vice versa, Latta has no impact on the Fort Wayne Mayoral race. But then a thought did occur to me that an advertising strategy might be for a candidate to “piggy-back” onto another candidate’s commercial to increase his or her visibility.
Anyone out there with an idea about this strange set of commercials?