Perhaps “bogus” is not the correct choice in words since the water in the bottle is truly “bottled water.” But what is bogus is the claim by several companies that the water is “spring water.”
Bottled water marketing campaigns have been so successful in making people suspicious of their tap water, that sales skyrocketed 700 percent between 1997 and 2005.
Pepsi’s Aquafina is now the best-selling water brand in the U.S., while Coke’s Dasani ranks second. European giant Nestle has the biggest share of the bottled water market with a number of brands, such as Perrier, Poland Spring, and Deer Park. Americans spend billions, yes, I said billions, of dollars a year to tote around bottles of water with those fancy names.
When Pepsi admitted in August that it bottles tap water under its Aquafina label, the beverage giant agreed to change Aquafina’s labels to indicate that the water comes from a public source. But Pepsi is not alone in its claims. Coke bottles its Dasani brand of bottled water and Nestle bottles its Pure Life brand of bottled water under similar labels, yet all have long been known to come from municipal sources, which adds up to most of the bottled water sold in America coming straight from the tap.
Corporate Accountability International – which works to challenge irresponsible and dangerous corporate actions around the world – has been pushing for this change for months with its nationwide “Think Outside the Bottle.”
Not only are Americans gullible enough to pay millions of dollars a year to drink something that they could draw right from their own tap, but bottled water is also extremely harmful to the environment, with more than 60 million empty plastic bottles thrown away each day and 20 million barrels of oil used each year to make the plastic bottles containing the water.
Bottled water has to be one of the biggest cons ever pulled on the American public, who for a number of reasons feel it is “tres chic” to carry around a name-brand bottle of water. Here is my suggestion – save several empty pop bottles or water bottles and fill them with tap water. Put them in the refrigerator to chill, and you will never know the difference. And the added benefit is that you save both money and the environment.